July 30, 2024

Patient-focused Care Management

Effective care management is essential for improving patient outcomes and streamlining healthcare delivery in the rapidly evolving healthcare landscape.

July 30, 2024

Author

Nadine Brown

Director of Marketing

Nadine Brown is a tech marketing leader with 19+ years of experience driving results in B2B and B2C. Her passion is crafting data-driven marketing strategies across integrated channels to achieve measurable goals. A proven leader, Nadine builds and motivates high-performing teams, ensuring clear communication for success. Her diverse background in healthcare and technology positions her to offer insightful perspectives on the challenges and opportunities facing businesses in Serefin's core markets: health, travel, and contact centers.

Patient-Focused Care Management for the Canadian Health System with Serefin's Relationship-Based Model


Effective care management is essential for improving patient outcomes and streamlining healthcare delivery in the rapidly evolving healthcare landscape. This article delves into the care management capabilities of Canadian Health Regions and compares them with Serefin's innovative relationship-based virtual care coordination model. By examining the strengths and differences between these two approaches, we aim to answer the question: How can Canada’s health system benefit from Serefin's care management system and leverage invested technological capabilities?


Canadian Health Systems: A Massive and Complex Network

Canadian Health Systems often encompass an extensive network of healthcare providers within their respective regions, serving thousands, if not millions, of people. With thousands of staff members, these systems operate numerous acute-care hospitals, including regional and community hospitals. Healthcare providers include family physicians, specialists, laboratories, diagnostic facilities, pharmacists, and other allied professionals, such as physiotherapists, chiropodists, chiropractors, focused on patient care and wellness. Recently, several systems have undergone a digital health transformation, introducing advanced tools like virtual assistants/navigators and nurse coordinators to enhance care coordination.

The digital transformation within Canada is impressive, showcasing a broad array of technological innovations to improve healthcare delivery. Introducing virtual assistants and nurse coordinators has improved processes, making patient care more accessible and organized. However, despite these advancements, the sheer size and complexity can pose challenges in delivering personalized and relationship-based care.

Serefin: Relationship-Based Virtual Care Coordination

Serefin offers a distinct approach to care management for the public sector, emphasizing the importance of relationship-based connections to truly nurture personalized care. Serefin's care specialties include prenatal and postnatal care, neurodiversity and autism support, urgent care, elderly care, palliative care, mental well-being, and a focus on chronic and complex conditions. According to Andrew Clarfield, Serefin's COO, the primary reason for Serefin’s success in chronic disease management is it’s care management model. This model acknowledges and supports the role of dedicated primary-care providers who proactively manage chronic disease care prevention and progression.

Serefin's model centers on education, ensuring adherence to care plans, and consolidation through building trusting relationships over time. This approach significantly impacts patient behaviour, often more so than technology alone. Health system administrators face a high burden of care plan adherence, with individualized complications that are hard to address. Serefin alleviates this burden by harnessing the power of connection and relationships, using technology to efficiently manage administrative tasks on a large scale.

How the Canadian Health System Works Before Implementing Serefin Health

Role of Care Coordinators

  • Canadian Health Systems: Utilize nurse coordinators within an extensive, complex system, focusing on integrating digital tools to streamline care.
  • Serefin employs experienced and proficient nurses and social service experts who build long-term relationships with patients. The service focuses not on providing care but on coordinating the various care plans to ensure integration and better understanding. Serefin does not get in the way of providers but instead attempts to connect them more cohesively.


Technological Integration

  • Canadian Health Systems: Implement advanced digital tools like virtual assistants to improve care coordination within an extensive healthcare system.
  • Serefin: Uses sophisticated yet unobtrusive technology to support care coordinators, ensuring technology enhances rather than hinders patient relationships.

Approach to Care Management

  • Canadian Health Systems: Increase the supply of health workers to decrease care backlogs and support resilient health systems.*
  • Modernize health care information systems and digital tools for secure sharing of electronic health information*
  • Serefin prioritizes relationship-based care management and provides evidence to support the belief that personal connections and trust between patients and coordinators drive better health outcomes.


The Carpenter Analogy: Tools vs. Skills

Serefin Health President Skip Schwartz aptly compares the role of technology in healthcare to tools used by a carpenter. While advanced tools like power saws are beneficial, the skill and expertise of the carpenter are crucial for success. Similarly, in healthcare, sophisticated tools are essential. Still, expertise and relationship-building capabilities of care management experts are crucial for effectively advancing patients and their families' primary care plans "Our role is to manage care plans, educate, assist and reassure that someone is listening. Our tools are sophisticated but unobtrusive," Skip Schwartz.  



A Synergistic Approach

Digital enhancements to Canadian Health Systems and Serefin bring unique strengths. Each of the country’s health authorities boasts impressive technological infrastructure supported by a vast and complex healthcare network, providing broad access and streamlined processes. In contrast, Serefin's relationship-based model emphasizes person-focused care and long-term patient relationships, which are vital for chronic disease management and prevention.

In summary, while Canadian Health Systems excel in technological integration and large-scale operations, Serefin's strength lies in its focus on relationship-based care management. The ideal healthcare system aims to benefit from a synergistic approach, combining the technological prowess of Canadian Health Systems with the personalized, relationship-driven model championed by Serefin. By leveraging the best of both worlds, healthcare providers can enhance patient outcomes and create a more effective and compassionate healthcare delivery system.

*Reference: https://www.cihi.ca/en/taking-the-pulse-a-snapshot-of-canadian-health-care-2023/snapshot-of-canadas-4-health-care

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