Media Centre

Can You Really Trust AI with Your Health?

July 28, 2025

CHCH News

Many Canadians lack access to a family doctor and are turning to online sources, including AI, for medical advice. Dr. Vera Kohut of Serefin Health discusses whether this advice can be trusted and how to separate helpful insights from harmful misinformation.

Serefin In The Media

Flu Season is Coming and AI May Be Able to Help

September 27, 2025

As flu season arrives in Canada, Dr. Vera Kohut highlights how AI tools and wearable technology can help track outbreaks and monitor symptoms, but emphasize that these digital aids should support, not replace, medical judgment.

The Benefits and Limitations of Using AI for Health Insights

August 21, 2025

CP24

Dr. Vera Kohut discusses the benefits and limitations of wearable technology and artificial intelligence for health insights.

Dos and Don’ts of Using Artificial Intelligence to Assist with Your Healthcare Needs

August 14, 2025

Family physician Dr. Vera Kohut explains the dos and don’ts of using A.I. for healthcare and when it should — and shouldn’t — be relied upon.

Paging Dr. AI: Helpful or Harmful for Medical Advice?

August 7, 2025

Dr. Vera Kohut shares practical tips on safely using AI for health information and knowing when it’s time to call your doctor.

Can You Really Trust AI with Your Health?

Centralizing L&D to Empower a Global Workforce with Serefin Health

June 30, 2025

D2L

Serefin partnered with D2L Brightspace to centralize its learning and development, creating inclusive, accessible training that boosts confidence, productivity, and supports neurodiversity across its global workforce.

National Employee Wellness Month with CTV News

June 13, 2025

CTV Regina

National Employee Wellness Month is all about supporting healthier workplaces. Dr. Vera Kohut joined CTV Regina to share tips on how employees can start meaningful conversations about wellness with their employers.

Discussing Employee Wellness Month with Global News at Noon Edmonton

June 9, 2025

Global News

June is National Employee Wellness Month—a great time to highlight common workplace health challenges. Dr. Vera Kohut joined Global News at Noon Edmonton to share expert insights on supporting employee wellness.

How to Bring Up Difficult Conversations with Loved Ones When it Comes to Health

June 5, 2025

Breakfast Television

Dr. Vera Kohut joined Dina and Tim on Breakfast Television to talk about starting tough—but important—conversations about health with loved ones.

Op-Ed: The health-care crisis no candidate is talking about—and the fix we need

May 21, 2025

Canadian Affairs

During a critical election, the leading candidates are silent on what could be an immediate, impactful and cost-effective solution

Amplifying Health Care Coordination: Care Concierge For Those Who Need It Most

May 21, 2025

In Serefin Health's first webinar, special guests Vanessa Durante and Nadine Brown discuss how our new Care Concierge Preview Program offers real-time, virtual care coordination to help individuals and caregivers navigate the healthcare system with ease.

Toronto nurse highlights vital role on International Nurses Day

May 12, 2025

CP24

On International Nurses Day, a Toronto nurse reflects on how nurses transform healthcare—and the critical gaps they are uniquely positioned to fill.

Mom’s Week: Let’s talk about health

May 6, 2025

Medical Director and Physician Dr. Kohut wants this holiday to go beyond brunch and bouquets and give the women in their lives something far more impactful.

Blog Articles

Fall Isn’t Just a Season. It’s a Stress Test.

September 26, 2025

Fall isn’t just a season of changing routines but a mental health stress test, and workplaces must move beyond traditional supports toward proactive, family-inclusive care ecosystems—like Serefin’s Employee Wellness Program—to help employees thrive through this high-pressure period.

When AI Overreaches: Holding the Line on Trust, Equity and Care

August 14, 2025

This blog explores the transformative potential of AI in Canadian healthcare while emphasizing the importance of trust, equity, and empathy—showcasing how Serefin Health leads with a thoughtful, human-centered approach to innovation.

Why Human Connection Still Matters in Digital Health

July 17, 2025

Canada’s healthcare system is becoming increasingly digital. But in our pursuit of digital efficiency, are we overlooking the importance of the human touch?

Primary Care Under Pressure: The Role of Health Teams

July 1, 2025

Ontario’s primary care system is facing serious strain, with rising demand and a shortage of family doctors leaving millions without timely access. Ontario Health Teams, supported by professional care coordination, offer a promising solution.

Webinars

Webinars

Amplifying Health Care Coordination: Care Concierge For Those Who Need It Most

May 21, 2025

Podcasts

AI in Canadian Healthcare | The Promise, Perils and the Human Touch | Serefin Health Talks

October 2, 2025

This episode explores the promise and pitfalls of AI in Canadian healthcare, faster diagnoses, efficiency, and better outcomes, alongside urgent questions of privacy, bias, trust, and the irreplaceable human touch.

AI and the Human Touch | 7 Ways Innovation is Transforming Canadian Healthcare | Serefin Health Talks

September 18, 2025

Discover seven powerful ways AI is transforming Canadian healthcare—reducing paperwork, improving diagnostics, and strengthening human connection in care.

Bridging the Gaps in Care Coordination | White Paper Discussion | Serefin Health Talks

June 11, 2025

In this episode, Serefin Health explores the challenges of navigating today’s complex healthcare system and introduce a transformative model of professional care coordination.

Videos

Serefin Care Concierge for Travellers

November 28, 2023

Embark on worry-free adventures with Serefin's Care Concierge – your trusted travel health companion! Whether you're a family, a solo traveller, or newlyweds on a honeymoon, our service ensures seamless travel health.

Taking the Guesswork Out of Healthcare with Care Coordination

March 5, 2025

Your health is essential. Serefin Health's Care Concierge uses professional care coordinators to ensure you make the right decisions for you.

Care Concierge: Your Personalized Health & Wellness Companion

March 18, 2025

Learn how Serefin Health's Care Concierge offers personalized, secure, and expert healthcare support, guiding you through every step of your health journey.

Julia's Story | Navigating Parenthood with Serefin Care Concierge

May 9, 2025

Feeling overwhelmed as a new parent? Care Concierge connects you with expert guidance and personalized support, so you can navigate sleepless nights and newborn care with confidence and peace of mind.

Press Releases

Press Releases

Serefin Announces Acquisition Of Kognitiv's Travel Operations

March 30, 2023

Serefin acquired the travel operations division of Kognitiv and has integrated it into Serefin Travel. Serefin Travel focuses on the loyalty travel market. Serefin is now a global organization with operations and customers in Europe, USA and Asia. Serefin will create unique and synergistic opportunities using its existing health-related services.