Introducing Our Authors

Latifa Soobedar leads Serefin's expansion across the Middle East and Africa, blending clinical psychology expertise with a vision for transformative corporate wellness. With over 18 years in psychology and a Master’s from the University of Stellenbosch, she is a specialist in EMDR, Clinical Hypnotherapy, and CBT.

Latifa Soobedar leads Serefin's expansion across the Middle East and Africa, blending clinical psychology expertise with a vision for transformative corporate wellness. With over 18 years in psychology and a Master’s from the University of Stellenbosch, she is a specialist in EMDR, Clinical Hypnotherapy, and CBT. Seventeen years ago, Latifa moved to the UAE with a mission: to elevate individual potential and revolutionize the corporate landscape. As the founder of Corporate Wellness, she has been a pioneer in integrating clinical psychological insights into business practices in the region. Beyond the boardroom, Latifa is dedicated to making a difference. She co-founded a relief team that provides psycho-social support in disaster-stricken areas, reflecting her commitment to empowering those in need. As the founder of thirty7point5, she champions mental health and wellbeing, bringing this passion to Serefin to enhance its mental wellbeing initiatives. Latifa Soobedar is a psychologist and business leader driven by a passion for positive change and a belief in helping people connect more deeply with themselves and the world around them.