Our Authors

Carrie Maynard

Manager, Learning Experience Design and Architecture

Award-winning Learning Strategy, Learning Experience Design (LXD), and Digital Learning Architecture leader driving enterprise learning transformation, competency-based workforce development, and scalable digital learning ecosystems.

Omar Ahmad

Chief Executive Officer

Omar is responsible for the overall running of Serefin, driving vision and strategy.

Serefin's Research & Innovation Team

Behind Serefin’s mission-driven initiatives is a team of passionate researchers, data scientists, and healthcare innovators dedicated to advancing care coordination through evidence-based solutions.

Amanda Coates

Senior Writer

Amanda is a Canadian communications strategist and writer with deep experience translating complex healthcare topics into clear, human-centred stories.

Latifa Soobedar

Clinical Phycologist

Latifa Soobedar leads Serefin's expansion across the Middle East and Africa, blending clinical psychology expertise with a vision for transformative corporate wellness. With over 18 years in psychology and a Master’s from the University of Stellenbosch, she is a specialist in EMDR, Clinical Hypnotherapy, and CBT.

Paul Methot

Chief AI Officer

Chief AI Officer - Paul Methot is an award-winning technology leader with 25 years’ experience driving innovation in security, digital health, and AI through creative problem-solving and high-performing teams.

Skip Schwartz

President, Serefin Health

As President, Serefin Health — Skip is responsible for guiding Serefin’s Health division, including care management, Care Concierge, our clinic and mental health initiatives.

Serefin Health

Serefin Health takes a person-centered approach to care, making healthcare journeys easier to navigate through meaningful conversations that lead to positive outcomes.

Nadine Brown

Director of Marketing

Nadine Brown is a tech marketing leader with 19+ years of experience driving results in B2B and B2C. Her passion is crafting data-driven marketing strategies across integrated channels to achieve measurable goals. A proven leader, Nadine builds and motivates high-performing teams, ensuring clear communication for success. Her diverse background in healthcare and technology positions her to offer insightful perspectives on the challenges and opportunities facing businesses in Serefin's core markets: health, travel, and contact centers.

Catherine Wong

Team Leader, Care Coordination, Nurse

Catherine Wong is a registered nurse licensed in Ontario and Quebec. Catherine is a Care Coordination team lead and is actively involved in educating others through newsletters and articles.

Katie Vandenborre

Care Coordinator, Nurse

Katie is a a highly motivated individual who is passionate about everything she does. Katie thrives in high pressure environments while consistently bringing an optimistic attitude to the work place. Always eager to put her skills to the test while acquiring new ones to be learned from her employer. Katie is also fluent in both English and French.

Dragana Milivojevic

Care Coordinator Nurse

Dragana is a Care Coordinator at Serefin.

Christine Turiano

Care Coordinator Nurse

Christine graduated from UST and from NC’s Palliative and Community Mental Health programs in 2019.